Tools

Free sales webinar April 21

Ever hear an advertiser claim they get "nothing" from print?
Learn how to win over print-haters with a free webinar April 21, sponsored by The Newspaper Manager and The Magazine Manager.
The program features 25-year media expert Ryan Dohrn sharing his five practical and tactical ideas to help win overcome objections - ideas ranging from better retargeting explanations and programmatic debates to more compelling presentations, proposals, and competitive sales strategies.

7 ingredients for effective reviews

Powerful reviews do more than offer a list of observations about a movie, TV show or play. Reviews, like all forms of opinion writing, work best when they tell a story and connect with their audience. Eric Deggans, the TV critic for NPR, shares these strategies.

Read the tips here.

How to access Pew Research Center survey data

Pew Research Center regularly makes available the full datasets that underlie most of our reports. We typically do not publish the dataset at the same time as the report. That’s because it takes some time for us to complete all reporting for a given study and to clean and prepare the data for public release. 
There are two ways to locate available datasets.

Read the story by clicking here.

How not to ‘adjectify’

Remember that by definition, an adjective is a modifier. So any time you want to use one, ask yourself why you need to modify the noun. 
If you want to use an adjective, think what its opposite might be. Would you use it then? That can help you decide whether you really need it, or whether that modification can go elsewhere, perhaps where its relevance is clearer.
We’ve often talked about labels; some adjectives act as labels, effectively pointing to the noun as “different.”

10 tools to tackle common problems journalists face

Columbia Journalism Review asked journalists what new tools and technology they use to help them do their jobs. Social media editors, curators, and reporters chimed in to tell us about tools that help them face some familiar challenges.

Links to the applications are included, alopng with with brief descriptions and recommendations.

To read the story, click here.