The Multi Media Sales and Marketing Executive is responsible for account development. They will establish and maintain relationships with current and potential advertisers, matching the business’s need with the best marketing solution the Statesman offers, including but not limited to online marketing, print newspaper advertising, niche publications, inserts, email advertising, social media, online reputation management and more.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Compile and assess market and advertiser research to identify and qualify prospects.
Achieve revenue goals by developing and servicing existing, new and inactive accounts; maintaining awareness of local competitive conditions; and improving market share*
Create proposals after gaining a complete understanding of the client’s needs through a customer needs analysis.
Anticipate trends, situations or changing market conditions and take appropriate action on a timely basis.
Obtain pertinent information concerning prospects’ past and current advertising, as well as future plans/budgets for use in sales presentations.
Contact and visit prospects regularly to point out advantages of advertising in print and online, while serving as a consultant to them and source of field intelligence of conditions that affect their business.
Prospect daily through phone calls, emails and in-person visits to potential advertisers to ensure attainment of revenue goals.
Maintain an organized lead list and follow up appropriately and in a timely manner.
Inform advertisers of advertising rates, current distribution figures, demographic, economic and market data, advantages of contracts and company policies.
Assist advertisers in planning advertising strategy, layouts, schedules, budgets and copy.
Process ad orders and related written correspondence prior to associated deadlines and with accuracy.
Meet performance standards on consistent basis.
Be able to comfortably use technology in daily work activities.
Be diligent to avoid billing errors and correct them quickly when they do occur, communicating with your supervisor.
Respond to complaints or requests or refer them to appropriate department within 24 hours.
Attend weekly sales meetings and one-on-one meetings with your supervisor and participate in department training sessions.
Attend monthly goal-setting meetings. Be able to articulate what has impacted accounts’ activity in the current period.
Anticipate changes and react productively when change occurs.
Adhere to all company and departmental safety policies and procedures.
NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:
Other duties as assigned.
At least one (1) year of sales and marketing experience with emphasis on personal contact and presentation selling with specific proposals.
Formal sales training preferred.
Two (2) year degree in advertising, marketing or business administration, or related experience and training.
ADDITIONAL ELIGIBILITY QUALIFICATIONS
Valid Idaho driver's license and acceptable driving record.
Professional business communication skills, time management, proposal writing, strong interpersonal skills, math skills, selling and presentation skills, and the ability to effectively meet daily deadlines in a fast-paced environment.
Negotiating skills, influencing and persuading others.
Attention to detail.
Commitment to customer service.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is routinely required to sit, stand, walk, talk and hear.
Will occasionally climb or balance; and stoop, kneel, crouch or crawl.
The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
While traveling to client locations, employee will be required to operate their own motor vehicle.
This job operates in a professional office environment as well as in the field.
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Employee will be exposed to current weather conditions while traveling to client locations and may be exposed to inclement and/or severe weather conditions.