Newsletter

Nielsen Digital Content Ratings Now Available for Measurement of Instant Articles on Facebook

Nielsen today announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Facebook announced it is opening the Instant Articles program to all publishers, including the collaboration with Nielsen for Instant Articles measurement, at its F8 developer conference today in San Francisco

NAA: DOL's Overtime Rules will Unintentionally Harm Employees

By David Chavern, president & CEO, NAA

In June, the Department of Labor (DOL) proposed increasing the salaries test used to determine if an employee is eligible for overtime from the current threshold of $23,660 to $50,440 annually. This means that employees – such as managers, supervisors and other professionals who are exempt under the Federal Labor Standards Act – would need their annual salaries elevated to $50,440 or be treated as hourly employees that are eligible for overtime. 

Headliners Foundation announces Showcase winners

HEADLINERS FOUNDATION ANNOUNCES WINNERS OF AWARD FOR HIGH-IMPACT TEXAS JOURNALISM AUSTIN

(April 6, 2016) —The Headliners Foundation of Texas today announced that the Houston Chronicle’s Brian Rosenthal is the winner of the Foundation’s 2015 Showcase Gold Award for Enterprise and Innovation in Journalism for his series, "How Texas Officials Use Your Money To Help Their Friends."

NAA: 'Digital ad inventory is not even close to infinite' - Digiday

One of the great – and completely misguided – tropes of the digital age is that “digital ad inventory is infinite.” The thinking goes that ad inventory in more traditional media is limited by physical space (print) or time (TV and radio), and that this scarcity supports ad values. The Internet, in contrast, has vast and undefined borders – and thus the supply of ad inventory is “infinite.” Infinite supply means that value of digital advertising eventually gets driven to zero, or close to it.