Technology

How to use a mobile phone as a scanner

By PRISCILLA LOEBENBERG

Texas Press Association (originally published Dec. 2015 in the Texas Press Messenger)

Police and fire radio scanners have long been a staple of newsrooms. However, over the last decade, police and fire departments and other emergency responders have been upgrading from traditional analog transmissions to digital systems. The change has left some journalists wondering how to follow along and if their newspaper should purchase an expensive digital scanner.

Nielsen Digital Content Ratings Now Available for Measurement of Instant Articles on Facebook

Nielsen today announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Facebook announced it is opening the Instant Articles program to all publishers, including the collaboration with Nielsen for Instant Articles measurement, at its F8 developer conference today in San Francisco

NAA: 'Digital ad inventory is not even close to infinite' - Digiday

One of the great – and completely misguided – tropes of the digital age is that “digital ad inventory is infinite.” The thinking goes that ad inventory in more traditional media is limited by physical space (print) or time (TV and radio), and that this scarcity supports ad values. The Internet, in contrast, has vast and undefined borders – and thus the supply of ad inventory is “infinite.” Infinite supply means that value of digital advertising eventually gets driven to zero, or close to it.

For Trio Of Legacy Media CEOs, Digital Is Way Forward | NetNewsCheck.com

The CEOs of  GateHouse Media, Townsquare Media and The Dallas Morning News framed out their companies’ respective futures at Borrell Associates’ conference on Tuesday, and digital was the cornerstone common denominator. A look at how Kirk Davis, Steven Price and Jim Moroney see digital diversification as fundamental to their long-term strategies.   

Source: For Trio Of Legacy Media CEOs, Digital Is Way Forward | NetNewsCheck.com