Research Studies

Study reveals advertising with newspapers triples ad campaign effectiveness | The Drum

Advertisers who are cutting back on newspaper advertising are missing a beat. This is the message of a new study, conducted by effectiveness consultancy Benchmarketing for Newsworks, which claims that advertising with newspapers increases overall revenue return on investment by three times.

Full Story: http://www.thedrum.com/news/2016/07/13/study-reveals-advertising-newspapers-triples-ad-campaign-effectiveness

American Demographics of Digital Device Ownership | Pew Research Center

[[{"type":"media","view_mode":"media_large","fid":"1818","attributes":{"class":"media-image size-full alignleft","typeof":"foaf:Image","style":"","alt":""}}]]From getting news to playing games to reading a book, Americans now have a plethora of devices to choose from in order to meet their technology-based needs. For each type of device, the demographic makeup of owners can vary widely, so this section looks at these differences.