Research Studies

Study reveals advertising with newspapers triples ad campaign effectiveness | The Drum

Advertisers who are cutting back on newspaper advertising are missing a beat. This is the message of a new study, conducted by effectiveness consultancy Benchmarketing for Newsworks, which claims that advertising with newspapers increases overall revenue return on investment by three times.

Full Story: http://www.thedrum.com/news/2016/07/13/study-reveals-advertising-newspapers-triples-ad-campaign-effectiveness