Postal Tips

Periodicals postage advertising standards, measurement

With the advent of the new Marked Copy Alternate Process, some corollary questions about advertising and non-advertising measurement have arisen.

Advertising measurement of newspapers is only required to compute higher, zoned pound rates on ad matter by distance outside the county, and allows lower, unzoned rates for all editorial matter. Rules concerning ad measurement are shared below, with updated citations from the U.S. Postal Service Domestic Mail Manual and Customer Support Rulings.

Converting to Requester Periodicals: Part 1

 

Changes in the business environment for community newspapers have encouraged a growing number of publishers to investigate the Requester Periodicals category that allows a newspaper to qualify for Periodicals rates and service by having more than 50 percent of its circulation either paid or requested. The General Periodicals category long-used by newspapers requires paid circulation.

30 straight weeks and counting for Des Arc, AR, weekly

Charles Walls doesn’t have that much time on his hands. After retiring from a career in architecture and construction, he moved back to his hometown of Des Arc, AR, to help his mother, Dean Walls, now 94 with failing eyesight, who continues working at the family newspaper, the White River Journal, which was started by Charles’ grandfather in 1907.

Converting to Requester Periodicals: Part II

By Max Heath

Postal Tips

Getting and keeping  requests, Q & A

Last month, I covered the basics of Requester qualification. This month, I want to share ways to get and keep requests, and answer some questions posed by others on the recent National Newspaper Association webinar.

There are a lot of methods for getting valid requests, good up to three years. Here are some widely-used:

Maximize postage savings & improve delivery for community newspapers

By Max Heath

Postal Tips

Community newspapers have options to save money and improve delivery times under price and rule changes during the past decade, notably in 2007 with the last postal reform bill. From time to time, I like to review these for newcomers to the business or others who may have missed them. Updates to DMM citations and changes are made as well as percentage changes.

 

IN-COUNTY PRICE DISCOUNTS