Newsletter

Periodicals postage advertising standards, measurement

With the advent of the new Marked Copy Alternate Process, some corollary questions about advertising and non-advertising measurement have arisen.

Advertising measurement of newspapers is only required to compute higher, zoned pound rates on ad matter by distance outside the county, and allows lower, unzoned rates for all editorial matter. Rules concerning ad measurement are shared below, with updated citations from the U.S. Postal Service Domestic Mail Manual and Customer Support Rulings.

FOI Foundation of Texas announces call for entries for Spirit of FOI Award

AUSTIN – The Freedom of Information Foundation of Texas is accepting entries for the 2017 Nancy Monson Spirit of FOI Award recognizing outstanding journalism exploring open government and the public’s right to know. The deadline for submission of entries is Thursday, May 18. The contest is open to newspapers, broadcast news organizations and online news media. Nominations must have been published or broadcast in calendar year 2016 and can be a single news story or series, an editorial or series of editorials, a column, an editorial cartoon or a community FOI project.

Free sales webinar April 21

Ever hear an advertiser claim they get "nothing" from print?
Learn how to win over print-haters with a free webinar April 21, sponsored by The Newspaper Manager and The Magazine Manager.
The program features 25-year media expert Ryan Dohrn sharing his five practical and tactical ideas to help win overcome objections - ideas ranging from better retargeting explanations and programmatic debates to more compelling presentations, proposals, and competitive sales strategies.