Grow circulation with mail sampling; sell extra advertising as a bonus

I continue to get calls and emails on sampling non-subscribers. This rewrite will attempt to draw a sharper line between the two confusing rules that govern non-subscriber copy mailing.
The non-subscriber rules in the Domestic Mail Manual are there to allow you to promote your newspaper to non-subscribers and increase your mail delivery. Too many papers fail to use this tactic, but more are showing interest as newspapers struggle to attract readers and advertisers.

Texas Newspaper Hall of Fame: Nominate your hero

The Texas Newspaper Hall of Fame exists to honor dedicated Texas professionals who made a difference in their local communities, raised journalistic standards – set the bar high - then encouraged and inspired others.
Each year, up to four of these leaders are honored at the Hall of Fame Induction dinner held during TPA’s Midwinter Conference and Trade Show. 

Newspapers announce appointments, promotions

Jaklewicz named news director for Abilene Reporter-News
Greg Jaklewicz is the new news director of the Abilene Reporter-News.
The change was announced June 15 by Tim Archuleta, the regional editor for the USA TODAY Network’s five Texas papers.
“The news director job is the top editor in in our newsrooms,” Archuleta said. Jaklewicz succeds Doug Williamson, who retired last month.


Staff changes at Texas newspapers

Kaley Branch
Gatesville Messenger
GATESVILLE – Kaley Branch recently joined The Gatesville Messenger staff as a reporter covering general news assignments and features.
Raised in Arlington, Branch studied journalism and broadcasting at Tarrant County College. She previously worked as an analyst for XTO Energy in Fort Worth and was a recruiter for MMC Strategic Staffing in Dallas. She and her husband, Taylor, who is a Gatesville High School graduate, moved their family to Gatesville 18 months ago.


Florentino ‘Tino’ Duran
Florentino ‘Tino’ Duran of San Antonio, owner, former publisher and CEO of the bilingual biweekly newspaper La Prensa, died Sunday, June 25.

Retreat showcases strength in Texas newspaper industry

Among the past presidents joining in passing the gavel to Randy Keck to hand to new president Patrick Canty were (from left) Craig Ferguson, Russel Skiles and Randy Mankin.

RUIDOSO, NM — TPA members attending the 2017 Summer Leadership Retreat celebrated innovation and success while sharing ideas and strategies for facing challenges in the newspaper industry.
The retreat at the Inn of the Mountain Gods featured a number of round table sessions. Members brainstormed and discussed topics ranging from ideas for increasing revenue to ethics in news coverage and legislative concerns, especially in relation to publication of public notices in newspapers.