Ad Libs

Don’t gild the lily

The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily … is wasteful and ridiculous excess.” Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing.

Say ‘I do’ to the creative process

Advertising is a business that is fueled by creativity. Once you get a handle on how to get ideas—ideas that work—you’ll have a big advantage over the competition. No matter how much you sell, it all comes down to how much your ads will sell. When the ads get results, your advertisers will be happy. And when they’re happy, they’ll keep running ads.

Use the right advertising tool

You may have heard the story about the man who asked the clerk at the hardware store for a wrench. “What kind of wrench?” the clerk asked. “Just show me what you’ve got,” the man replied. Not quite knowing what to do, the clerk pulled a socket wrench from the shelf. “I think I’ll try it,” the man said.