How to sell the value of digital without overselling your client

Everyone sells digital. Everyone has similar portfolios. In order to differentiate, you’ll need to go beyond CTRs and CPMs to show clients the value of your newspaper’s services and how you can help them grow their businesses.
Topics covered in this Online Media Campus webinar include how to:
• Simplify digital sales for the customer and your sales team
• Build a client-focused digital recommendation
• Measure the results of digital advertising in a way that matters to your client
• Retain and up-sell current campaigns
The session is set for 1 p.m. Friday, Sept. 29. Registration fee is $35. For more information or to register, click here.